Dangersoup Named Creative and Media Agency of Record for Weatherby, Inc.

PASO ROBLES, Calif. – December 14, 2016 – Dangersoup, LLC is proud to announce they have been named as creative and media agency of record for Weatherby and their robust and innovative marketing needs. The small creative and photography company was founded by Justin Moore, who has spent over a decade in the outdoor industry working with multiple companies to strengthen their brands and strategically advertise around diverse budgets.

“Weatherby is a legacy brand that was founded by one of the best marketers and innovators in the hunting and shooting industry,” states Moore. “It’s every creative’s dream to work for a company with that kind of pedigree and I couldn’t be any happier to represent a family business that produces the quality products and customer service that Weatherby does.”

Tasked with not only the advertising and creative needs, Dangersoup will also highlight new and changing lineups with their yearly catalog and coordinate new product launches with Weatherby’s internal marketing department as well as their public relations agency of record, Gunpowder, Inc.

“We’ve put together a team that not only operates at the highest level to achieve all the goals placed before them, but they also have a lot of fun doing it and that comes through in the finished product,” explains Mike Schwiebert, Vice President of Marketing for Weatherby. “Dangersoup plays an integral part by showcasing our products in a unique and creative way and their work speaks for itself. We’re always excited to see what they come up with.”

About Dangersoup
Dangersoup, LLC was born with the intention of changing how a traditional creative agency markets, photographs, and advertises their client’s products or services. With a strong foothold in the outdoor industry, and over a decade of working with some of the top content creators, Dangersoup can offer fluid and inventive responses to even the most demanding requests.
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Global Photowalk Contest 8/19/11

Another weekend and another photo contest! This time the theme was "Dramatic Light", and Joseph Linaschke gave us 48 hours instead of 3. As soon as I heard what the theme was two things popped into my head; Sparks Lake at sunset or sunrise or the Turkish Bath at McMenamins in downtown Bend. After seeing the weather forcast of completely clear skies I opted for the bath.

The lighting consists completely of old incandescent bulbs, and then the lights under the water. After seeing how dark it was in the room I opted to go the HDR route. I wanted to have some more bokeh so I shot it at f4 and used one of the concrete lions as a foreground reference. The exposure time ranged from 30 seconds to 2 seconds for the five images that I used.

This image shows the finished photo along with the 5 images that were used to create it.

The finished photo.

I used Photomatix Pro to merge the photos together into one HDR image then I did some adjustments in Camera RAW to get it to look exactly the way I liked it. For more information on HDR images visit Trey Ratcliff's blog at stuckincustoms.com.

Dissecting the Shot

Since I've gotten quite a few people wanting to know how I took the shot for the Global Photowalk Contest, I thought I would show everyone my original plans for the shoot and how the shot came about. Just like most projects, the shot that I entered in the contest was not the original shot that I had planned on taking. 

Since I had no prior knowledge of the theme for the contest, I had already planned on driving to Smith Rock State Park since I can get just about any kind of shot there. Once the theme "The Road" was announced, it changed my plans drastically. After taking a couple of pictures of the road, I realized I really wanted to implement an element of motion into the photo. A few years ago I took a photo at night from the back seat of a car looking through the front windshield and it turned out nice. My original plan was to try this shot, except during daylight. I didn't really like how it turned out.

After I took a few shots from inside the car, that's when I realized that the best shot would have to be from the outside, after all nobody wants to spend an hour getting rid of the bugs on the windshield in Photoshop. Since I was just about the only person around on the rural highway, I thought, "Why not?". After all I had just listened to an interview with Chase Jarvis where he took an unreleased Nikon camera that they had sent to him for evaluation and strapped it to a helicopter, with great results. Fortune favors the bold, right? So I took my tripod, flipped it upside down and hung the camera outside the window while I was driving. I had the straps for my neck strap attached which I then used to make sure that I wasn't hanging the camera too low to the ground, I could feel them drag the asphalt before I would grind the top of my Canon 5D off. After that it was a matter of finding the rest of the elements which took about 10 minutes of driving around. I had it narrowed down to about a half mile stretch of road and I knew which way I wanted to be travelling. After a few practice shots I got the timing and exposure down fairly well and after reviewing a few shots I realized that I wanted at least a portion of the car in the shot, even though it did need to be washed.

After about 10 shots, the image below is what I ended up with. I found out quickly that going about 35-40 miles per hour in second gear offered the smoothest shot and allowed me just enought time to hit the shutter button, lower the camera and get to speed. If I was a little too slow then the picture was taken when I was shifting and the camera moved slightly because of the change in speed (oh yeah, I forgot to mention that my car is a manual).

I continued to take a few shots on the way back to town but none of them had all the elements that I liked in the one above. 

Thanks everyone for the comments and compliments, I greatly appreciate it. Thank you.